Properties that answer an inquiry within 6 hours convert twice as many bookings as those that leave it unanswered. Answer within 1 hour and conversion rises another 25%.
The three numbers that mean money
- 2× more bookings when you answer within 6 hours versus not answering.
- +25% conversion when you answer within 1 hour.
- Booking.com and Airbnb rank properties by response speed. Slow replies push you down the search results — guests simply never see you.
Why you cannot hire your way out
Over 90% of Bulgarian hoteliers report staff shortages, and receptionists are among the hardest roles to fill. A night receptionist for a 10–20 room hotel rarely pays for itself — one person sits eight hours for three or four inquiries. So most small properties accept the missed inquiries as a cost of doing business.
There is a third option.
What the AI assistant does
Pragma's AI assistant answers the 11:14 PM inquiry — in the guest's language. It works in email, Facebook Messenger, and your website chat. It answers from the information you provide: room types, indicative prices, check-in rules, parking, breakfast, cancellation policy. In the morning your team receives the full conversation and the guest's contact details, ready to confirm.
What it does NOT do
The assistant does not take bookings and does not process payments. It recommends and hands over — the final step stays with you or your booking channel. This also matters legally: with no sale of tourism services through the chat, there is no tour-operator licensing risk.
The bonus: a day-trip concierge for guests in-house
Your guest asks: "What should we do tomorrow?" A QR code at reception turns the same assistant into their concierge — day trips around Sofia: Vitosha, Boyana Church, Rila Monastery, Plovdiv, the Bankya thermal springs. With directions that work without a car, in their language. Guests who get help write better reviews — and better reviews bring the next bookings.
The weekly report
Every Monday you receive a short report: how many inquiries came in, how many arrived outside working hours, the most common topics, and which conversations were escalated for human attention. You see what the assistant is doing — without logging in anywhere.
Three questions to know if you need it
- Do inquiries arrive after 7 PM or on weekends with nobody answering until morning?
- Are most of your inquiries from international guests — in English, German, or another language?
- Does your reception answer the same 20 questions every day?
If at least two answers are "yes", the math is simple: one recovered booking (2 nights at €60–80) covers the monthly fee.
Pricing and pilot
Boutique hotel: €99/month — launch price for the first 10 hotels (standard: €149/month). Multiple languages, branded look, monthly content refresh. No setup fee — local vendors typically charge €1,500–2,500 just to start.
Hostel / guesthouse: €49/month — English, standard look.
Free 14-day pilot (extendable to 30 on request). One short form, live within 48 hours. No long-term contract — cancel anytime.
Start now
The inquiry arrives tonight at 11:14 PM. The question is whether anyone answers. Write to hello@pragma-ai.eu or via pragma-ai.eu — we reply within 24 hours.