Pragma AI / Build · Connect · Manage
AI solutions.
Built for your business.
Agents that work with your data and tools. Automation that connects everyday tasks. For the team behind your business and the customers in front of it.
For the work behind your business
Documents, internal knowledge, reporting and connected workflows. An AI solution built around the task you need to solve.
Explore AI solutions ↗ 02 / AI for your storeFor your online store
Customer questions, orders, deliveries and content. Specialized agents with demos you can try for yourself.
Explore agents and demos ↗01 / AI for the work behind your business
From a recurring task
to a useful AI solution.
Start with the process, the data and the people. We choose suitable tools, build the solution and connect it to the way your team works.
Documents and knowledge
From invoices and PDFs to internal guidance. Extract data, search sources and prepare drafts for review.
Input: documents · Output: a reviewable draftWhat we can build ↗ 02Connected workflows
Connect email, CRM and existing systems. A request, a check, a prepared action — with approval where it matters.
Input: a request · Output: the next stepWhat we can build ↗ 03Data and useful reporting
Bring agreed data sources together and build practical reports, summaries and alerts for your team.
Input: data · Output: a report with contextWhat we can build ↗ 04Agents for your team
An assistant for internal questions, customer requests or draft replies. Built around company knowledge and defined permissions.
Input: a question · Output: a sourced answerWhat we can build ↗Each project has its own scope. Access, human review, integrations and ongoing support are agreed before deployment.
Discuss a specific workflow →02 / AI for online stores
AI for your store.
Help for your customers.
Customer questions, abandoned cart recovery, and real-time parcel tracking via web chat, Messenger, or an agreed messaging channel. Phase 1 supports Shopify stores. Viber is a paid add-on (€100/mo pass-through). Designed for SME teams — no developers or support staff needed on your side.
01 / SUPPORT
Support Agent
Answers buyer questions around the clock — order status, returns, shipping, availability. Trained on your FAQ and store policies.
Customer questions and human handoff02 / CART RECOVERY
Cart Recovery Agent
Sends a 3-message sequence to buyers who left without purchasing — reminder, incentive, final nudge — via agreed channels. Viber is a paid add-on (€100/mo pass-through).
A configured follow-up sequence03 / LOGISTICS
Logistics Agent
Answers "Where is my parcel?" in real time by querying Econt and Speedy APIs directly. Proactively notifies customers of status changes.
Econt & Speedy native04 / CONTENT
Content Agent
Drafts blog posts on a schedule — topic brief in, publish-ready HTML out. Trained on brand voice and audience. Runs on a cron, delivers to Telegram for review. Used internally — this blog is published by one.
Draft content for review05 / VOICE
Voice Receptionist
Answers your phone 24/7 — in Bulgarian, English, German, Russian, Ukrainian, Turkish, Greek, Romanian, French, Italian, and Spanish. Takes the caller's name, reason, and preferred callback time, then hands your team a ready summary. Forward calls after hours, on busy, or always — your choice. Every call opens with an AI & recording disclosure.
Voice reception in 11 languagesManaged-agent plans from €199/mo. Setup €990 — waived for design partners. A free 14-day pilot is available for this service; specific terms are agreed before starting. View packages and terms.
Book a free discovery call →Or email hello@pragma-ai.eu
How we build
AI with context.
And clear boundaries.
A clear task
Choose a specific workflow and agree what a useful result looks like.
Connected systems
Work with existing tools. Integrations and access are defined for the project.
Human review
Define what the agent may prepare and which actions require approval.
Support from the team
Build, deploy and maintain the solution within the agreed scope.
From the first conversation to a working solution
Start with one
useful task.
Discuss the task
Clarify the workflow, data sources and the people who will use the solution.
Scope and build
Agree integrations, access, timing and behavior. Build the first version.
Test the real workflow
Use agreed examples and acceptance criteria. Pilot and deployment are scoped for the solution.
Deploy and support
After acceptance, put the solution to work. Support and iteration follow the agreed scope.
Illustrative workflow / AI for your team
The agent prepares.
Your team decides.
An incoming request → a check against company knowledge → a draft reply → human approval. We build a workflow with clear boundaries and traceable steps.
Explore connected workflows →Illustrative workflow / Documents and tools
The document is the input.
A useful result is the goal.
The agent extracts relevant fields, checks agreed sources and prepares a draft. Missing data and exceptions are handed to a person.
Illustrative workflow / AI for your store
Help with orders.
From question to lookup.
With an agreed integration, the agent checks order data and prepares a reply. Missing data and exceptions go to your team. The conversation below is illustrative.
Illustrative workflow / AI for your store
Follow-up contact.
With rules for your store.
The recovery agent works the quiet hours: reminder, incentive, final nudge — via agreed channels. Viber is a paid add-on (€100/mo pass-through).
A demo sequence to review. Channels and rules are agreed before deployment.
See the recovery sequence (demo) →Questions
Common questions.
Do you only work with online stores?
No. We also build AI solutions for documents, internal knowledge, reporting and connected workflows. Start with a specific task, then define the data and integrations it needs.
Do all AI solutions use the same subscription?
No. Managed-agent packages have their own terms. Custom AI projects receive a scope, price, timeline and support terms after the task is defined.
How long does setup take?
The first managed agent is typically deployed in 3–4 weeks. Timing is confirmed against access, data readiness and integrations. Custom AI projects have their own schedule.
Which platforms does the agent work on?
Web chat embedded on your site, Facebook Messenger, and email. Viber available as a paid add-on (€100/mo pass-through). Shopify is the required e-commerce platform for Phase 1.
Does it work with Econt and Speedy?
Yes — the logistics agent pulls live tracking data from both couriers and answers "where is my order?" automatically, in Bulgarian.
Is my customer data safe?
Access, hosting, external services and data-processing rules are defined for the specific solution. Required permissions and retention terms are agreed before deployment.
What happens if I want to cancel?
30-day notice, no penalty. We hand over all configs and documentation so you're never locked in.
Do you work with stores outside Bulgaria?
Phase 1 focus is Bulgarian e-commerce (BG language, Econt/Speedy, BGN/EUR pricing). EU expansion is on the roadmap for 2027.
Why publish your prices when competitors don't?
Because "contact us for pricing" wastes your time. From €199/mo (Start), €399/mo (Pro), €699/mo (Clinic+) for Managed AI Agents — you know before you call.
What's the difference between a chatbot and an AI agent?
A chatbot follows a fixed script. An AI agent understands free-form questions, pulls live data (orders, tracking, inventory), and handles conversations it wasn't explicitly programmed for.
Practical AI reading
AI agents.
Concrete examples.
Who we are
A 4-person team.
You talk to a founder.
pragma-lab is a 4-person consultancy. No account managers, no ticket queue.
A clear workflow, a working solution and a team you can talk to.
For internal R&D and capability demonstrations, see our project gallery (personal projects, not client work).